Fishermans Lodge – Finland's Largest Fishing Tourism Platform
Design and development of a multilingual marketplace that connects anglers with accommodations, guided experiences, and curated holiday packages across Finland's seven fishing regions — from Lapland to the Åland Islands. What started as a lean prototype has grown into the country's leading fishing tourism platform, now expanding into Sweden and Norway.
Transforming a niche tourism market with a full-stack marketplace platform
Client: Fishermans Lodge
Together with: Julien Leske, Marianne Guhl, and product owner Lars
Goal: A comprehensive booking and discovery platform that makes fishing holidays in Finland effortless — species-specific regional guides, dynamic filtering by season and target fish, interactive maps, and a seamless path from browsing to booking.
How we got there: We started with rapid prototyping to validate the marketplace concept, then built a full Next.js application with server-side rendering for SEO and full internationalisation across four languages. A Supabase backend powers the content and booking systems, Stripe handles payments, and Vercel keeps everything fast. Design and development ran in lockstep — every feature, from the interactive species map to the accommodation detail pages, was shaped through close iteration with the product owner.
Fishermans Lodge is the kind of project where the product only works if every layer is right: the UX has to make a niche tourism market feel instantly accessible, the tech has to handle multilingual content across hundreds of listings, and the SEO needs to capture intent in four languages. We handled it all — from the immersive hero imagery and regional discovery tools to the backend search, booking logic, and deployment infrastructure. Finland has 188,000 lakes and doesn't require a fishing licence for visitors — two facts that make the platform's proposition almost irresistible. Watching it grow from a single-page concept into Scandinavia's go-to fishing platform, with real lodges and anglers connecting across borders, has been deeply rewarding.
